The Joe Karbo Legacy Collection

It Started with a Single Newspaper Ad

In 1973, Joe Karbo placed a full-page newspaper ad offering a book for $10. There was just one unusual detail...he hadn't written the book yet.

He wanted to know if people were interested in what he had to say. The orders came in...and The Lazy Man's Way to Riches was born.

What followed became direct-marketing history. The book sold millions of copies, and Joe Karbo's groundbreaking advertising methods went on to influence generations of marketers and entrepreneurs.

The Joe Karbo Legacy Collection

  • The Original Classic

    The Lazy Man's Way to Riches

    The book that started it all. Joe Karbo's groundbreaking classic introduced millions of readers to a radically different way of thinking about success, freedom, and creating the life you want.

  • Three Original Joe Karbo Ads

    Three original direct-response ads that helped make The Lazy Man's Way to Riches a phenomenon. These historic ads offer a rare look at Joe Karbo's groundbreaking marketing approach...and the copy that sold millions of books.

  • Joe Karbo's Unpublished Mail-Order Secrets for Success

    A rare booklet from Joe Karbo...Mail Order: Joe Karbo's Secrets for Success was created exclusively for members of his private membership; The Society of Partners. This special booklet is accompanied by Joe's original newsletter introduction to his members. A fascinating piece of Karbo history that was never conventionally published.